Erin Brodwin / Business Insider: Finance
The man who helped found Silicon Valley cult-favorite Soylent has a new startup — and its aimed at – * Unlike existing nicotine gums, Lucy is sold online and operates on a subscription model, like Soylent. The founder claims its also significantly better tasting and easier to use than products like Nicorette. Single cigarettes were the beginning of the end for David Renteln, the cofounder of Silicon Valleys cult-favorite …
