{"id":92200,"date":"2023-06-01T18:26:47","date_gmt":"2023-06-01T18:26:47","guid":{"rendered":"https:\/\/www.techrepublic.com\/?p=4104949"},"modified":"2023-06-01T18:26:47","modified_gmt":"2023-06-01T18:26:47","slug":"most-people-are-aware-of-their-data-trails-but-few-know-how-to-deal-with-it-okta-study","status":"publish","type":"post","link":"https:\/\/cloudnewshub.com\/?p=92200","title":{"rendered":"Most people are aware of their data trails, but few know how to deal with it: Okta study"},"content":{"rendered":"<div id>\n<p> A new study by Okta finds that a proliferation of active accounts and web identities is exacerbating security risks both for individuals and enterprises. <\/p>\n<\/div>\n<div id>\n<figure id=\"attachment_4104952\" aria-describedby=\"caption-attachment-4104952\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4104952\" src=\"http:\/\/cloudnewshub.com\/wp-content\/uploads\/2023\/06\/most-people-are-aware-of-their-data-trails-but-few-know-how-to-deal-with-it-okta-study.jpg\" alt=\"Businessman touch fingers to scan reset password login online concept, cyber security and entering username and password of social media, log in smartphone online bank account, data protection hacker.\" width=\"1400\" height=\"697\"><figcaption id=\"caption-attachment-4104952\" class=\"wp-caption-text\">Image: Bussarin\/Adobe Stock<\/figcaption><\/figure>\n<p>Many individuals do not know how to account for, much less manage, their digital identities once they are stampeding in the wild, according to a new study.<\/p>\n<aside class=\"pinbox right\">\n<h3 class=\"heading\">Must-read security coverage<\/h3>\n<\/aside>\n<p>Approximately 71% of respondents to a survey of identity and access management company <a href=\"https:\/\/www.techrepublic.com\/article\/okta-security-center-opens-window-insights\/\">Okta<\/a>\u2019s first <a href=\"https:\/\/www.okta.com\/customer-identity-trends-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Identity Trends Report<\/a> said they are aware that their online activities leave a data trail. Sixty-two percent of that group \u2014 44% of respondents overall \u2014 reported that they have tried to manage their digital footprint.<\/p>\n<p>For the research, the company polled 21,512 consumers across North America, Europe, Asia and Australia in August 2022 and February 2023.<\/p>\n<p>The study said that given the strong competition for customer attention, \u201cfindings suggest that brands that want to build long-term customer loyalty should be transparent about what data is needed and how it\u2019s used to power a private, secure, and convenient experience, and should provide customers with tools to manage their preferences.\u201d<\/p>\n<p>Jump to:<\/p>\n<h2 id=\"difficulty\">Difficulty accessing accounts is widespread<\/h2>\n<p>Americans are frequently having trouble accessing their accounts, with over a third of Okta survey respondents saying that at least once a month they could not access an account because they forgot their username or password. On average, 28% of all survey respondents said they deal with forgetfulness by resetting their password or username.<\/p>\n<h2 id=\"ease\">Americans want more ease, data control in digital transactions<\/h2>\n<p>In the study, 65% of Americans polled said they would be more likely to spend money when services offered a simple, secure and frictionless log-in process. However, 73% said they would compromise a frictionless user experience with a brand in order to have more control over data.<\/p>\n<p>In the study, Okta reported that:<\/p>\n<ul>\n<li>Seventy-three percent of Americans said they have 10 or more active account-based apps and websites (online shops, banks, insurance fitness and restaurants, for example).<\/li>\n<li>Thirty-nine percent have 10\u201320 apps; 24% have 20\u201350 apps; and 10% have 50\u2013100 accounts.<\/li>\n<li>Of the 57% of Americans who said they still have access to all of the accounts, products and services they have registered with, 39% said they manually track their login information, and 18% use a password manager.<\/li>\n<\/ul>\n<p>The majority (86%) of Americans believe that it is important that they have control over their data when interacting with a brand online and 65% said they are more likely to spend money if they know the log-in process is simple, secure and frictionless.<\/p>\n<h2 id=\"passwords\">Wrangling passwords and logins leads to abandoned shopping carts and brand engagement<\/h2>\n<p>According to <a href=\"https:\/\/auth0.com\/resources\/whitepapers\/log-inn-expectation-vs-reality\/\" target=\"_blank\" rel=\"noopener noreferrer\">research<\/a> by Okta\u2019s authentication unit, Auth0, 83% of consumers have abandoned their cart or sign-up attempt because the log-in process was too complicated. Often, the culprit is a long-forgotten password.<\/p>\n<p>According to Okta\u2019s study, the top pain points around registering and logging in to accounts were:<\/p>\n<ul>\n<li>Filling up long log-in or sign-up forms (39%)<\/li>\n<li>Entering private or sensitive information, such as a passport number (38%)<\/li>\n<li>Creating a password that must meet certain requirements (37%)<\/li>\n<\/ul>\n<p>Over half of respondents said connecting via social media accounts is the most convenient and secure way to interact with a brand online, followed by multi-factor authentication (42%) and passwordless login (38%).<\/p>\n<p>The top three measures Americans take to protect their own data are:<\/p>\n<ul>\n<li>Using strong passwords (67%)<\/li>\n<li>Restricting the data they have to share as much as possible (49%)<\/li>\n<li>Deleting cookies on a regular basis (43%)<\/li>\n<\/ul>\n<p>Only 30% of those surveyed use a password manager to protect their own data.<\/p>\n<p>For all industry verticals, the percentage of Americans wanting data control is above 80%. The majority (86%) of Americans said that it is important that they have control over their data when interacting with a brand online. Americans favored control more than the global average across every industry. The percentages, by vertical, of Americans who said they want control over their data are:<\/p>\n<ul>\n<li>Retail and hospitality: 88% of Americans said it is important to have control over their data.<\/li>\n<li>Financial services and insurance: 91%<\/li>\n<li>Public sector: 86%<\/li>\n<li>Health care: 89%<\/li>\n<li>Transportation and travel: 82%<\/li>\n<li>Media and entertainment: 82%<\/li>\n<\/ul>\n<p> <!-- default newsletter at the end --> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>A new study by Okta finds that a proliferation of active accounts and web identities is exacerbating security risks both for individuals and enterprises. Image: Bussarin\/Adobe Stock Many individuals do not know how to account for, much less manage, their digital identities once they are stampeding in the wild, according to a new study. Must-read [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":92201,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,783,287],"tags":[],"class_list":["post-92200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","category-cloudsync","category-security"],"_links":{"self":[{"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=\/wp\/v2\/posts\/92200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=92200"}],"version-history":[{"count":0,"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=\/wp\/v2\/posts\/92200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=\/wp\/v2\/media\/92201"}],"wp:attachment":[{"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=92200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=92200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=92200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}