{"id":88546,"date":"2023-03-22T21:27:25","date_gmt":"2023-03-22T21:27:25","guid":{"rendered":"https:\/\/www.techrepublic.com\/?p=4054323"},"modified":"2023-03-22T21:27:25","modified_gmt":"2023-03-22T21:27:25","slug":"adobe-launches-firefly-generative-ai-creative-engine-at-summit","status":"publish","type":"post","link":"https:\/\/cloudnewshub.com\/?p=88546","title":{"rendered":"Adobe launches Firefly generative AI creative engine at Summit"},"content":{"rendered":"
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Adobe launched a palette of products and innovations for Experience Cloud, Experience Manager and more at its event, but the key advance is generative AI, centered on Adobe Firefly, a new visual tool for creative teams. <\/p>\n<\/div>\n

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Anil Chakravarthy, president, digital experience; David Wadhwani, president, digital media; Shantanu Narayen, CEO in front of Firefly generated images.<\/figcaption><\/figure>\n

Adobe held a full-court press event in Las Vegas at its annual Summit. In a hall the length of two football fields with five massive video screens ranging lengthwise across the space, the company\u2019s event featured a panoply of digital images, all created with its new generative artificial intelligence tool, Firefly<\/a> (Figure A<\/strong>).<\/p>\n

Figure A<\/strong><\/p>\n

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Image: Gene Silvers. Adobe executives Anil Chakravarthy, president, digital experience; David Wadhwani, president, digital media; Shantanu Narayen, CEO.<\/figcaption><\/figure>\n

At the event, Adobe executives, including CEO Shantanu Narayen, laid out the company\u2019s vision and range of ambitions for product innovations. As part of this initiative, Adobe is going all in on generative AI, introducing a raft of new products to a global audience of industry participants, analysts, customers and the press.<\/p>\n

Anil Chakravarthy, president, digital experience, at Adobe spoke about digital-first, end-to-end customer experience as now central to marketing communications, and that AI and machine learning will be key to Adobe products serving these enterprises. He added that generative AI for creativity and customer experience will \u201cRequire a really thoughtful approach so we can amplify and not replace the power of human ingenuity. Our belief is that generative AI will be a \u2018copilot.’\u201d<\/p>\n

Jump to:<\/p>\n

What is Adobe Firefly?<\/h2>\n

Adobe Firefly comprises a set of creative generative AI models, the first of which the company said would be trained on Adobe Stock images with openly licensed content and public domain content where copyright has expired. It will focus on image generation and text effects for commercial use for Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows. Adobe Firefly is offered as a public beta<\/a> (Figure B<\/strong>).<\/p>\n

Figure B<\/strong><\/p>\n

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Image: Gene Silvers.
Shantanu Narayen, CEO, Adobe<\/figcaption><\/figure>\n

The company said Adobe Express, Adobe Experience Manager, Adobe Photoshop and Adobe Illustrator are to be the first Adobe applications integrated with Adobe Firefly.<\/p>\n

David Wadhwani, president, digital media, at Adobe, said the company trained the models on hundreds of millions of stock and open license images, and that the framework was built to freely integrate with apps and content. He said in the coming weeks that video, audio, vectors and 3D content will be in the pipeline, and that Adobe-trained content and models will be safe for commercial use, \u201cSo we can go from leveraging AI for personal projects to commercial application.\u201d<\/p>\n

SEE: Google, also launching generative AI, <\/strong>releases<\/strong><\/a> large language models to developers. (TechRepublic) <\/strong><\/p>\n

Creator-centric approach to generative AI<\/h2>\n

Wadhwani said Firefly will be creator centric and an extension of the Content Authenticity Initiative<\/a> Adobe co-launched in 2021, which now includes 900 organizations.<\/p>\n