{"id":88505,"date":"2023-03-17T15:03:51","date_gmt":"2023-03-17T15:03:51","guid":{"rendered":"https:\/\/www.techrepublic.com\/?p=4050617"},"modified":"2023-03-17T15:03:51","modified_gmt":"2023-03-17T15:03:51","slug":"salesforce-tableau-puts-ai-in-drivers-seat-for-big-data","status":"publish","type":"post","link":"https:\/\/cloudnewshub.com\/?p=88505","title":{"rendered":"Salesforce Tableau puts AI in driver\u2019s seat for big data"},"content":{"rendered":"
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Enhancements to Tableau for Slack focuses on sharing, search and insights with automated workflows for tools like Accelerator. The goal: empower decision makers and CRM teams to put big data to work. <\/p>\n<\/div>\n

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\"The
Image: Sundry Photography\/Adobe Stock<\/figcaption><\/figure>\n

\u201cData-driven\u201d is a mantra for countless organizations, but it\u2019s a back-seat driver, useful only to the extent that decision-makers can parse and interpret it and comprehend its implications.<\/p>\n

Indeed, a 2022 survey-based study from strategy firm NewVantage found organizations continue to struggle to become data-driven<\/a>, with only 26.5% reporting having achieved this goal, and only 19.3% reporting having established a data culture.<\/p>\n

Business software titan Salesforce said a raft of enhancements to its Tableau project management platform will help decision makers live up to the phrase \u201cdata driven\u201d by making big data more user-friendly. The company said the changes feature automation to processes and new integration features meant to make data easy to visualize, manipulate and share on Slack, its hub for communications, collaboration and customer engagement.<\/p>\n

The changes also presage what\u2019s coming next: integration of recently announced generative AI model Einstein GPT<\/a>, the fruit of Salesforce\u2019s collaboration with ChatGPT maker OpenAI, with natural language-enabled interfaces to make wrangling big data a low-code\/no-code operation.<\/p>\n

SEE: In lead-up to Einstein GPT intro, <\/strong>Salesforce offered guidelines to reduce AI bias<\/strong><\/a><\/p>\n

Francois Ajenstat, chief product officer at Tableau, said the guiding principle for go-to-market is  helping people see and understand data.<\/p>\n

\u201cI say that because in every release, we are always trying to find new ways to help analysts answer questions, help reach people, and make data easier to understand and use,\u201d Ajenstat told TechRepublic.<\/p>\n

Salesforce has a packed product enhancement rollout schedule on a quarterly cycle. \u201cLast year we added over 120 to 130 capabilities, and this, for Q1, is the first big release of the year,\u201d he said.<\/p>\n

Integrating data hunting, visualization into collaboration<\/h2>\n

Visualizing Tableau in Slack<\/h3>\n

Salesforce, which integrated Tableau into Slack<\/a> in December 2022, is enhancing the integration by letting users visualize Tableau content in Slack and creating portals within the communications platform that let users search databases through Tableau in a collaborative UX. A sales team can, for example, view their Q4 sales numbers in Tableau and, using a link, share data visualizations directly within their Slack channels so they can see and discuss within the app (Figure A<\/strong>).<\/p>\n

Figure A<\/strong><\/p>\n

\"Tableau
Image: Salesforce. Tableau integration with Slack lets users create shareable data visualizations for collaboration.<\/figcaption><\/figure>\n

\u201cWhat we have come to understand from customers is that people don\u2019t want to leave where they are to do analytics; they want analytics to come to them, to answer questions right where they work. That\u2019s why we are bringing Tableau inside of Slack,\u201d said Ajenstat.<\/p>\n

He explained that in the past, Tableau appeared in Slack only through the agency of alerts and notifications. \u201cNow you can query Tableau inventory right from Slack,\u201d said Ajenstat. Salesforce teased what\u2019s next at its TrailblazerDX<\/a> developers\u2019 conference last week, where it showed a version of Tableau powered by Einstein GTP,  which lets users query Tableau directly from Slack using a natural language interface.<\/p>\n

Data stories for Tableau<\/h3>\n