{"id":81385,"date":"2022-12-21T16:24:04","date_gmt":"2022-12-21T16:24:04","guid":{"rendered":"https:\/\/www.techrepublic.com\/?p=4014971"},"modified":"2022-12-21T16:24:04","modified_gmt":"2022-12-21T16:24:04","slug":"pepper-and-notion-launch-joint-iot-venture","status":"publish","type":"post","link":"https:\/\/cloudnewshub.com\/?p=81385","title":{"rendered":"Pepper and Notion launch joint IoT venture"},"content":{"rendered":"<figure id=\"attachment_4014976\" aria-describedby=\"caption-attachment-4014976\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article wp-image-4014976\" src=\"http:\/\/cloudnewshub.com\/wp-content\/uploads\/2022\/12\/pepper-and-notion-launch-joint-iot-venture.jpg\" alt=\"A domestic internet of things with a house, a car, a computer, etc.\" width=\"770\" height=\"385\"><figcaption id=\"caption-attachment-4014976\" class=\"wp-caption-text\">Image: elenabsl\/Adobe Stock<\/figcaption><\/figure>\n<p>Consumer IoT platform Pepper and Comcast\u2019s insurance tech unit Notion have combined, the companies announced, declining to name the financial terms. The joint effort will offer insurance companies IoT and smart home integration solutions.<\/p>\n<p>\u201cWe believe connected insurance tech is the next frontier of innovation in consumer IoT,\u201d said Scott Ford, CEO of Pepper. \u201cCombining Notion\u2019s leading smart property monitoring sensor system with Pepper\u2019s full-featured platform and service offerings will provide insurance carriers a customized suite of connected solutions through a seamless white-label approach.\u201d<\/p>\n<h2>IoT and insurance: What is insurtech?<\/h2>\n<p>In essence, insurtech with IoT enables insurance carriers to monitor homes and businesses for signs of possible damage, including water leaks, fire, carbon monoxide, mold, open doors and windows, drastic temperature changes and other possible threats.<\/p>\n<p><strong>SEE: <\/strong><a href=\"https:\/\/www.techrepublic.com\/resource-library\/whitepapers\/hiring-kit-iot-developer\/\"><strong>Hiring Kit: IoT developer<\/strong><\/a><strong> (TechRepublic Premium)<\/strong><\/p>\n<p>Pepper is a consumer IoT platform for businesses which seek to build, deliver and monetize secure connected devices and services. Current customers include consumer IoT brands, manufacturers, distributors, retailers and service providers.<\/p>\n<p>Notion makes smart property monitoring sensor systems that enable small business owners or homeowners to monitor property from an app.<\/p>\n<p>From there, the insurance company can lean on the data from those IoT sensors to reduce the frequency and dollar amount of insurance claims. Pepper and Notion claim home- and small business owners can save up to 20% on insurance by preventing possible problems before they happen. This is all part of a shift from a \u201crepair and replace\u201d business model to a \u201cprotect and prevent\u201d approach, Pepper and Notion said.<\/p>\n<p>Spherical Insights &amp; Consulting predicts that the global insurtech market will grow to $167 billion by 2023. They also expect the U.S. consumer IoT services market to reach $25 billion by 2025.<\/p>\n<h2>Who owns insurtech data?<\/h2>\n<aside class=\"pinbox right\">\n<h3 class=\"heading\">Must-read IoT coverage<\/h3>\n<\/aside>\n<p>In terms of the technology and who owns the data, Pepper says the carrier and its customers will own and control all data. For insurance companies, that opens new avenues to underwriting, claims reduction and new value-added services. These might include additional insurance products with revenue streams, such as through a variety of connected home premium services.<\/p>\n<p>Insurtech can also include capabilities such as AI that handle how customers get price quotes, chatbots for simpler questions and more emphasis on mobile. It can also be used to make it easier and faster for customers to sign up for plans, a big deal when digital natives confront an industry known for its love of slow paperwork. Some customers, like Salesforce partner AAA Carolinas, saw a 330% increase in member engagement when they consolidated customer data and added a chatbot.<\/p>\n<h2>Statistics and challenges<\/h2>\n<p>A key factor here is that insurtech is designed to save insurance companies money, <em>not <\/em>to make households and businesses safer or to revolutionize the way insurance companies communicate with those same individuals. It\u2019s about pricing the various ways in which insurance companies charge for their services and pay out.<\/p>\n<p>There is some crossover here with fintech, which focuses on increasing efficiency and the industry and also runs into the blurry line between financial experimentation outside regulatory lines. Like fintech, insurtech seems to be <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/insurtech-the-threat-that-inspires\" target=\"_blank\" rel=\"noopener noreferrer\">shifting toward a focus on partnerships<\/a> rather than directly challenging traditional methods. While some aspects of McKinsey\u2019s prediction seem old-fashioned now, the general development of the industry is comparable.<\/p>\n<p>McKinsey also points out that the insurtech industry is cooling a bit in 2022. Their findings show that valuations of existing insurtech companies have fallen compared to their all-time highs. Inflation, rising interest rates, and geopolitical and macroeconomic uncertainty are giving investors pause in this as in other industries, McKinsey said.<\/p>\n<p>However, today\u2019s rising interest rates and hard markets are good for insurance companies. Investment in insurtech attracted <a href=\"https:\/\/www.cbinsights.com\/research\/report\/fintech-trends-q1-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">$5.3 billion<\/a> in Q4 2021. <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-insurtech\/\" target=\"_blank\" rel=\"noopener noreferrer\">Salesforce notes<\/a> that the insurance industry is \u201csurprising some who viewed the industry as slow to change.\u201d<\/p>\n<h2>Analyzing the competitors<\/h2>\n<p>Pepper and Notion face some healthy competitors, including Oscar Health, Lemonade, Bright Health, Clover Health and Shift Technology. Oscar offers a data-driven health plan infrastructure stack through the +Oscar platform for healthcare providers. Lemonade offers an app for health care data which could easily fit insurance into its ecosystem. However, two of these competitors, Bright Health and Oscar Health, have both faced dramatic reductions in scope recently.<\/p>\n<p>Meanwhile, Pepper sets itself apart with its full-stack, full service IoT offerings. The combination with Notion reflects another interesting shuffling as the insurtech industry reacts to the changing ways in which technology services are used and sold.<\/p>\n<p>\u201cPartnering with a trusted, next-generation consumer IoT platform like Pepper aligns perfectly with Notion\u2019s mission to deliver innovative, smart insurance and home security offerings,\u201d said Thomas Fad, vice president and general manager of Notion.<\/p>\n<p><em>Elsewhere in the insurance industry, car insurance is getting a taste of <\/em><a href=\"https:\/\/www.techrepublic.com\/article\/car-insurance-and-more-could-get-cheaper-and-a-lot-fairer-thanks-to-artificial-intelligence\/\"><em>artificial intelligence<\/em><\/a><em>. UnitedHealthcare uses predictive analytics to spot <\/em><a href=\"https:\/\/www.techrepublic.com\/article\/health-insurance-company-uses-analytics-to-spot-members-in-need\/\"><em>\u201csocial determinants of health needs<\/em><\/a><em>.\u201d However, all of this tech means <\/em><a href=\"https:\/\/www.techrepublic.com\/article\/insurance-industry-being-ravaged-by-high-rate-of-cyberattacks\/\"><em>cyberattacks<\/em><\/a><em> are on the rise, which comes with its own <\/em><a href=\"https:\/\/www.techrepublic.com\/article\/why-cybersecurity-insurance-may-be-worth-the-cost\/\"><em>cybersecurity insurance<\/em><\/a><em>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image: elenabsl\/Adobe Stock Consumer IoT platform Pepper and Comcast\u2019s insurance tech unit Notion have combined, the companies announced, declining to name the financial terms. The joint effort will offer insurance companies IoT and smart home integration solutions. \u201cWe believe connected insurance tech is the next frontier of innovation in consumer IoT,\u201d said Scott Ford, CEO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":81386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,783,247,544],"tags":[],"class_list":["post-81385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","category-cloudsync","category-internet-of-things","category-iot"],"_links":{"self":[{"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=\/wp\/v2\/posts\/81385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81385"}],"version-history":[{"count":0,"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=\/wp\/v2\/posts\/81385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=\/wp\/v2\/media\/81386"}],"wp:attachment":[{"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=81385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudnewshub.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=81385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}