{"id":69300,"date":"2022-10-14T14:41:35","date_gmt":"2022-10-14T14:41:35","guid":{"rendered":"https:\/\/www.techrepublic.com\/?p=4002091"},"modified":"2022-10-14T14:41:35","modified_gmt":"2022-10-14T14:41:35","slug":"google-next-22-a-new-era-of-built-in-cloud-services","status":"publish","type":"post","link":"https:\/\/cloudnewshub.com\/?p=69300","title":{"rendered":"Google Next \u201922: A new era of built-in cloud services"},"content":{"rendered":"
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Image: Google Cloud Next \u201922 press release.<\/figcaption><\/figure>\n

Companies migrating to the cloud no longer choose their vendor strictly based on data storage capacities, performance and reliability. In the new era, cloud providers lure in organizations with built-in cloud innovations, services and solutions. And at this week\u2019s Google Cloud Next \u201922<\/a>, the tech titan made one thing clear: It wants to lead the new era.<\/p>\n

From new partners and artificial intelligence-powered solutions to workspace innovations for the hybrid world, Google pulled back the curtains for its new cloud environment. The company is chasing Amazon and Microsoft in the cloud market. Synergy<\/a> reported in June 2022 that the market grew by 29% in the second quarter, despite economic turbulence, approaching the $55 billion mark.<\/p>\n

Amazon, the market leader, strengthened its position by increasing its global share by almost 34%. Microsoft follows as the second top cloud provider, and Google ranks third. Together, the three giant cloud providers have 65% of the worldwide market. But, Google is meaningfully up-ticking its position.<\/p>\n

Google calls its new innovations \u201cwhat is next for the digital transformation of the cloud.\u201d But, the reality is that digital transformation is now rushing towards digital acceleration, powered by innovative technologies, data and AI.<\/p>\n

SEE: Digital transformation: A cheat sheet<\/a> (TechRepublic)<\/strong><\/p>\n

\u201cCloud is one of our fastest growing businesses. It\u2019s what enables us to share innovation and investment across Google with companies, governments and organizations worldwide,\u201d said Google and Alphabet CEO Sundar Pichai during the inauguration session of Next \u201922.<\/p>\n

Pichai stressed that machine learning and AI are at the heart of the company\u2019s new solutions.<\/p>\n

\u201cWe\u2019ve progressed in some of the most challenging research areas, including translation, computer vision and natural language processing. These advances are powering helpful product innovations,\u201d Pichai said.<\/p>\n

What\u2019s new in the Google Cloud<\/h2>\n
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Image: Google Cloud Next \u201922 press release.<\/figcaption><\/figure>\n

The company presented new features and enhancements in four key areas: data cloud, open infrastructure, collaboration and security. Google says the new solutions add to the 1,300 new features previously released during the first half of 2022.<\/p>\n

Jump to:<\/p>\n

Data cloud innovations<\/h3>\n

Structured and unstructured data alongside siloed data and multicloud environments are areas that Google wants to strengthen.<\/p>\n

\u201cOur vision for cloud computing is to simplify all of the technology that organizations need, making it accessible by simplification to every organization around the world as software platforms that provide the foundation for your business to digitize and accelerate,\u201d said Thomas Kurian, CEO of Google Cloud.<\/p>\n

Kurian spoke about BigQuery and how it can be used to analyze data stored in Amazon\u2019s AWS, Microsoft Azure and other clouds, without needing to move the data-saving egress fee. From BigQuery, customers can use SQL queries and run programs written in Spark while leveraging built-in machine learning capabilities. BigQuery also supports vital storage formats and now supports Apache Iceberg, with the popular delta and ad formats coming very soon.<\/p>\n

Another highlighted feature was Looker and Looker Studio. With it, customers can let self-service analysts secure and govern data, with enterprise support and governance capabilities. Looker also works with other popular tools like Tableau.<\/p>\n

The new Google data cloud innovations are:<\/h4>\n