{"id":69030,"date":"2022-10-13T17:34:14","date_gmt":"2022-10-13T17:34:14","guid":{"rendered":"https:\/\/www.techrepublic.com\/?p=4001827"},"modified":"2022-10-13T17:34:14","modified_gmt":"2022-10-13T17:34:14","slug":"salesforce-seeks-jaunty-lift-with-automotive-cloud-launch","status":"publish","type":"post","link":"https:\/\/cloudnewshub.com\/?p=69030","title":{"rendered":"Salesforce seeks jaunty lift with Automotive Cloud launch"},"content":{"rendered":"
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Image: iStock\\\/Chesky_W<\/figcaption><\/figure>\n

Salesforce has automakers, dealers, and automotive finance groups and their customers in its sights with the unveiling of the new product Automotive Cloud<\/a>.<\/p>\n

Automotive Cloud is powered by Driver 360 and uses industry-specific automation, intelligence and real-time analytics across the customer and vehicle life cycle.<\/p>\n

\u201cThe automotive industry is facing a new digital imperative amidst massive upheaval brought on by the rise of direct-to-consumer models and the dawn of the electric vehicle age,\u201d said Achyut Jajoo, senior vice president and general manager of manufacturing and automotive at Salesforce. \u201cBut, with great disruption comes great opportunity, and companies accelerating into the digital-first future with technology like Automotive Cloud can gain a competitive edge while simultaneously future-proofing their businesses.\u201d<\/p>\n

Sales talk aside, the product has plenty of features and seems relevantly straightforward as a Sunday drive. The general idea is that it can be used if customers are browsing for a new car, making a purchase, looking for financing options or servicing their vehicle.<\/p>\n

With Automotive Cloud, marketing teams can set parameters to automatically rank and route qualified leads to share the most high-touch prospective customers directly with the customer\u2019s local dealership. Dealer managers can view purchase agreements over time to track the performance of inventory and find out which dealers are meeting their forecasts and sales agreements to manage inventory and vehicle allocation.<\/p>\n

SEE: Hiring Kit: Cloud Engineer<\/a> (TechRepublic Premium)<\/strong><\/p>\n

Moreover, service teams can set up alerts notifying them when a customer\u2019s lease is about to expire or automatically remind their customers they are due for an oil change when their odometer hits a certain milestone. IT teams can also create customized flows with just clicks to automatically alert every customer who owns a specific model that their vehicle has been recalled.<\/p>\n

Helpfully, Salesforce runs through the specific features in detail.<\/p>\n

The features driving Automotive Cloud<\/h2>\n

Driver Console<\/strong> provides service teams with a view of every customer interaction through continuous touchpoints and customized alerts, from car browsing and purchase history to service journeys over time.<\/p>\n

Household Management<\/strong> allows automotive companies to bring together their data to create a holistic picture of a household\u2019s vehicle ownership and previous interactions, allowing dealers and other ecosystem partners to personalize support, offers and sales.<\/p>\n

Vehicle Console<\/strong> gives a team member at an automaker, dealer or finance group access to vehicle information, such as odometer readings, vehicle market value, and real-time service and repair information.<\/p>\n

Automotive Data Foundation<\/strong>, built on industry standards like the STAR Standard, is the \u201cbackbone\u201d of Automotive Cloud. It creates a standards-based data foundation that encourages interoperability, intelligent data protection, global regulatory compliance and data sharing.<\/p>\n